Feel the Super Dry

2015年6月11日，ASAHI x HIFANA “一杯超爽, 征服五感”活动在上海Arkham club引爆。由Asahi与其创意代理Great Works China联袂推出“ASAHI朝日超爽之夜”。以先锋理念、多元音乐和实验性科技，赋予啤酒前所未有的五感体验。

Jun 11th, 2015, Arkham Club, Great Works China brought ASAHI & HIFANA together to put on a phenomenal show called “FEEL THE SUPER DRY”. With art, music and technology, we were able to bring a “5 senses” experience of beer to all the customers in one night.

21:00当夜幕降临，近1500位先锋潮人在此涌动，共同演绎一段超爽感官旅程。现场“一杯超爽，征服五感”体验区中，排布了五台互动艺术装置，让观众以［看、尝、闻、触、听］不同的感官出发，深入体会一杯Asahi生啤的独特魅力，VR虚拟现实眼镜更是将感官体验推向了新境界，营造出置身Asahi啤酒之中的真实感受，让每一个体验者都全身心投入Asahi的啤酒汪洋中。

21:00, 1500 people crowded at the pub to take an extraordinary journey with “seeing, tasting, smelling, touching & listening” interactive installations, all of which brings out one single aspect of ASAHI draft beer’s freshness. Take a sip of ASAHI draft beer and put on our VR glasses, you can jump into the sea of Asahi beer.

时间将近零点，台上暖场嘉宾DMC大赛冠军DJ monk正在退场，大屏出现Hifana字幕，舞池中人群高举Asahi啤酒欢呼，一切预示着今晚的音浪至高点即将到来！DJ、电子、人声，三味线、祭典伴奏，多元音乐融合啤酒视听元素，声、光、电一触即发。

When midnight clock ticks, DMC championship winner DJ monk waved to all the audience and welcomes the biggest hit of that night – HIFANA. Everyone raises the glass in their hands, dancing to the original music that HIFANA created, mixing electronic, human voice, Japanese Shamisen.

顶尖创意人、音乐人、艺术家在这一夜集结，共同缔造Asahi超爽真谛，征服你的五感。“ASAHI朝日超爽之夜”已落幕，但只要手里有一杯超爽，每一夜都是超爽夜！

Innovaters, artists, musicians, they all came with “ASAHI SUPER DRY” just to prove that a truly extraordinary beer can conquer all your 5 senses. With one glass of Asahi beer, every night can be extradinary!